Carnival Cruise Lines

Carnival Cruise Lines

Cruising have become increasingly popular within recent years,  and Carnival Cruise Line has become one of the most well-known in America.  How did Carnival gain so much popularity? Facebook is the answer here, in 2010 the cruise line decided to create their own page as a way of advertisement.  With their new page they have been able to reach a much wider range of customers and have been able to engage them as well.

Marketplace Ads are the main promotion tactic of Carnival.  Often these ads are promoting the cruise line’s newest sweepstakes where you have the chance to win anything from concert tickets to a full paid vacation.  It is obvious why their target audience (U.S. residents over the age of 21) would be interested (Facebook Marketing).  Because Facebook is an interactive website, they have been able to receive feedback from their consumer audience, helping to learn which technics are most effective.

Great success has been achieved by these promotional tactics, and it is only anticipated that more is to come.  With a new ship setting sail this year, there is no doubt that social media will play a large role in its celebration.  The company plans to combine their Facebook page with their official website, and are “really excited” about what the social media world has to offer (Facebook Marketing).
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