(RED)

(RED)

Everyone has heard of the AIDs epidemic in Africa, but few are doing anything about it.  (PRODUCT) is affiliated with many iconic brands that all contribute to a global fund, the most prominent brand is (RED).  Through these efforts more than $150 million has been raised towards programs that treat and prevent the virus (Facebook Marketing).

(RED) has run many campaigns to raise awareness of their mission to eliminate AIDs and Facebook has been their main successor. Facebook targeting was used to help them reach the perfect audience for their campaign “One Color Unites Us”.  Source says the concept of this campaign was to "allow users to badge themselves and show their support of the AID’s movement by changing their profile pictures to one of the several (RED) images". 

This company was created on the idea of a collective network working together for a greater cause, making is a perfect fit for Facebook promotion.  Social media websites allow people to participate and engage with their favorite companies.  Not only has Facebook been a great tool for many past (RED) campaigns, but there is no doubt that it will help them succeed in all future campaigns as well.
Source